Ideas in Form
"Language is legislation, speech is its code. We do not see the power which is in speech because we forget that all speech is a classification, and that all classifications are oppressive." Roland Barthes, Mythologies
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myth = a type of speech with special conditions
a system of communication
ideas in form


1. signifier
2. signified
The first order of signification is that of denotation: at this level there is a sign consisting of a signifier and a signified.
3. sign
I. signifier
acoustic image
mental image

II. signified


Connotation is a second-order of signification which uses the denotative sign (signifier and signified) as its signifier and attaches to it an additional signified.
relation between signifier + siginified
semiology = science of forms because it studies significations apart from their content
Myth is peculiar because it is constructed from a semiological chain which existed before it
materials of mythic speech = language itself, photography, painting, etc.
Myth wants to see in any material only a sum of signs
it is always the final term in a semiological chain











"Mythology is not a lie, mythology is poetry, it is metaphorical. It has been well said that mythology is the penultimate truth--penultimate because the ultimate cannot be put into words. It is beyond words. Beyond images, beyond that bounding rim of the Buddhist Wheel of Becoming. Mythology pitches the mind beyond that rim, to what can be known but not told."

- Joseph Campbell The Power of Myth
Star Wars Episode VII: The Force Awakens