Pop Art |
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"Once you got 'Pop' you could never see a sign the same way again. And once you thought Pop, you could never see America the same way again." - Andy Warhol
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Roy Lichtenstein, Masterpiece,
1962. |
Historical
Context |
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1957 |
Soviet Union launches Sputnik I starting the "Space Race" |
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1961 |
John F. Kennedy becomes youngest elected President of the U.S. |
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East Germany begins building the Berlin Wall |
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First contraceptive pill made available to the public |
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First Soviet manned space flight |
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1962 |
First US manned space flight |
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Death of Marilyn Monroe |
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1963 |
Racial unrest in Birmingham, Alabama |
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Assassination of John F. Kennedy |
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1964 - 1973 |
Vietnam War |
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1965 |
Assassination of Malcolm X |
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1966 |
Foundation of the National Organization of Women |
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1967 |
Che Guevara killed in Bolivia |
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1968 |
Assassination of Martin Luther King |
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1969 |
Neil Armstrong becomes first man to walk on the moon |
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Elaine De Kooning, John F. Kennedy, 1963. |
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Pop Art = art movement of the 1960s
that dealt with images from mass culture |
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1947 |
10,000 televisions in U.S. homes |
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1957 |
40 million televisions in U.S. homes |
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1962 |
Average American exposed to 1600 advertising images a day |
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Today |
"The average American is exposed to about 3000 advertising messages a day, and global corporations spend over $620 billion each year to make their products seem desirable and to get us to buy them." - Union of Concerned Scientists |
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Andy Warhol, Telephone, 1961. |
James Rosenquist, President Elect, 1960 -1961/1964. |
Structuralism
= philosophical approach that analyzes society by looking at cultural
phenomena, particularly signs, that have hidden underlying meanings
that can be decoded |
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Roy Lichtenstein, Blam,
1962. |
Blam source material |
James Rosenquist, Marilyn Monroe, 1962. |
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Marilyn's death reported in Italian newspapers 1962 |
Niagra billboard, 1953 |
semiotics = the study of signs, symbols and how meaning is constructed |
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Signifier (image or word) + signified (concept, object or emotion) = sign (whole) |
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"a - p - p - l - e" + ![]() |
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Robert Frank, Fourth of July - Jay, New York, 1955-1956. |